RESF Nation Monthly News | June 2025 Post
Hear what our agents have to say about us here
Congrats to our "Top 5" Agents - there's only one way to the top!
Estela Hurtado
Tell Us About Your First Deal in Real Estate
My first real estate transaction took place in June 2019, and it was a memorable start to my career. The property was a Fannie Mae foreclosure listed on HomePath.com — a 989 square foot condo in Hialeah featuring 1 bedroom and 1.5 bathrooms. It sold for $138,000 in a smooth, all-cash deal that closed in just 20 days. The buyer was an experienced investor purchasing the unit for his mother-in-law. He was extremely knowledgeable, quick to act, and had all his finances in order. He submitted all the required documents to the building’s association promptly, which made the approval process seamless. It was a straightforward transaction, and working with such a responsive and well-prepared investor made it a great experience. This is the type of client every agent hopes to work with.
Which book would you recommend to your rookie self?
The Honest Real Estate Agent: A Training Guide for a Successful First Year and Beyond as a Real Estate Agent (picture attached). This book is for brand new Agents and experienced Agents looking to jump start their business. It's not a book for everyone. The book is for Honest Real Estate Agents who care about their customers, work hard and want to make a difference in helping other people. One of the drawbacks of most real estate schools is they teach you only how to pass the real estate exam. They don't teach you how to succeed as a Real Estate Agent once you get your license. This is the book for you because it will help you hit the ground running once you get your license. In the past five years thousands of new Agents have bought this book as they embark on their career in real estate.
What inspired you to get into real estate?
What drew me to real estate was a mix of passion for sales, a genuine desire to help people, and a strong interest in properties and remodeling. I’ve always enjoyed the selling process — the strategy, the negotiation, the satisfaction of closing a deal that truly benefits someone.
What did you do with your first commission check?
With my first commission check, I kept things practical — I used it to pay off some personal debt and reinvested part of it back into my real estate business. Whether it was marketing, tools, or continuing education, I wanted to make sure I was setting a strong foundation for long-term success.
What is your favorite spot in Florida?
There’s nothing like the soft white sand of Siesta Key Beach. It’s my go-to spot to relax, reset, and appreciate the beauty of Florida living.
What do you enjoy most about being part of RESF?
What I enjoy most about being part of RESF is the culture of innovation, collaboration, and support. It’s a company that truly embraces technology, creative marketing, and forward-thinking strategies — all while maintaining a strong sense of community among agents. The leadership is accessible, the training is real-world effective, and the brand itself has a fresh, modern energy that aligns with how I like to do business. Being surrounded by driven professionals who are also generous with their knowledge has made all the difference in my growth and success.
Our CEO Shines at REALTOR® QUEST 2025
On Wednesday, May 14, our CEO Jorge L. Guerra Jr. had the honor of speaking at one of the most anticipated panels of TRIBR REALTOR® QUEST, powered by PropTX. The session, titled “Jet Set & Close: Mastering International Real Estate Through Travel”, brought together some of the brightest minds in global real estate, including Maria Grulich and Tim Weisheyer.
During the session, Jorge shared his unique perspective on how real estate professionals can leverage international travel not just as a lifestyle choice—but as a powerful business strategy. He emphasized the importance of cultivating global relationships, understanding cultural nuances, and staying ahead of trends in international markets. His insights offered actionable value to agents looking to expand their business beyond borders.
For us at RESF, this moment was a true reflection of the global mindset we embody as a company. Jorge’s leadership continues to push boundaries, reminding us that innovation, mobility, and connection are at the heart of modern real estate success.
We’re proud to see him represent RESF on such an important stage—leading conversations that shape the future of our industry.
Our CEO Jorge Guerra Takes the Stage at Inman On Tour Miami 2025
Our CEO Jorge L. Guerra Jr. joined some of the most influential voices in real estate at Inman On Tour Miami 2025, held at the stunning New World Center in Miami Beach on May 20–21.
As part of this high-impact event, Jorge shared insights on how the real estate industry must evolve to stay competitive in a shifting global landscape. From market forecasting to digital innovation and global buyer strategies, the conversations were all about staying ahead of the curve—and Jorge was front and center, helping lead that conversation.
Captured here alongside fellow leaders in the industry, Jorge represented RESF with the same passion and forward-thinking mindset that continues to shape our success.
At RESF, we’re committed to growth, adaptability, and global thinking. Jorge’s participation at Inman reinforces our belief that those who lean into innovation will be the ones who define the future of real estate.
We’re proud to see our CEO inspiring others and representing the RESF vision on such a prestigious platform.
Spotlight on Miami Lakes: A City in Focus – April 30 Event Recap
On April 30, Miami Realtors® hosted its latest City Spotlight series, this time shining a light on the vibrant and well-planned community of Miami Lakes. Held in partnership with local leaders and industry professionals, the event drew Realtors®, stakeholders, and residents eager to learn more about this uniquely positioned municipality in Northwest Miami-Dade.
The program opened with a warm welcome and introduction by Dinorah Guerra, 2024 President-Elect of the MIAMI Residential Board of Governors. Her remarks set the tone for an engaging and informative session that underscored Miami Lakes' growth, livability, and community-first planning.
Jonathan Alfonso, current President of the MIAMI Residential Board of Governors, served as the event moderator,which highlighted the town’s achievements, real estate trends, and future priorities. Special guest speakers Councilman Juan Carlos Fernandez and Councilman Alejandro Urrutia shared updates from the Town Council, discussed recent developments, and emphasized Miami Lakes' commitment to preserving its unique character while embracing smart growth and innovation.
Attendees also benefited from a comprehensive market snapshot that provided detailed insights into Miami Lakes’ residential real estate performance, including inventory levels, buyer trends, and property values.
From walkable downtowns to strategic infrastructure investments, the City Spotlight on Miami Lakes offered a compelling look at why this town continues to stand out among Miami-Dade communities.
Stay tuned for the next City Spotlight as we continue to bring local market knowledge and leadership voices to the forefront.
